M20 Market Facts

As An Advertiser Please Keep In Mind
Only MOA Delivers 100% exposure to "both" Mooney markets....Which Total $56-71Million Annually.

1) Existing Or "Veteran" Mooney Owners: A $31Mil+ Annual Market........!
There are some 9,210+/- Mooneys world wide, and some 8,104+/- in the U.S. Every Mooney U.S owner receives THE MOA PILOT Magazine on a regular bi-monthly basis 6 times a year both in print (via U.S. mail) & electronically on our site. MOA Members get all 12 monthly issues of the THE MOA PILOT Magazine or one per month. And
2) The "Fresh" Or New Owners: A $11-14Mil Annual Market.
Each year some 1,220 to 1,970 people enter the Mooney market and buy pre-owned Mooneys. It is this lucrative fresh market which spends the bulk on M20 re-furb or up-grade type goods and services. MOA is the only organization who actively canvasses or advertises to attract members and readers of our magazine BEFORE they acquire their "new" Mooney. We make ever effort to have our magazine in their hands and our huge web site on their "favorite" list BEFORE they make their buying decision(s) before anybody else knows they exist! Your ads reach your target market economically, year round, and right on-point with MOA...!

Our "Hot Stuff" Hot Link On-Line Database
Our Readers Use This Comprehensive Database Of Most All Known Mooney Manufacturers, Suppliers, Vendors, And Service Providers. When Mooney owners need to find out "who makes what", they check-in to our "Hot Stuff" Index On-Line. Make Sure Your Company Is Listed

Click Here for more details on our Marketing Partners Program and how to tap this lucrative niche market

While most vendors, manufactures, and suppliers to the General Aviation market are excellent at designing and producing their products etc., some may simply not fully understand their customers buying habits and specifically what motivates their potential customers to purchase specific aviation products and services VS others. Intelligent professional market research can provide us with many of the answers. MOA is here to help you make intellegent marketing choices.

M20RedSm02.gif (10649 bytes) Annual Mooney Market Expenditure Stats

Did you know that not counting aircraft purchase costs, "local" A&P labor, fuel, and oil etc.:

Within the first few weeks and months of ownership, new owners or "fresh"* Mooney owners just entering the market collectively spend some $11-15M+/- on their aircraft each year.

Every 12 months pre-existing** or veteran current Mooney owners spend some $31M+/- for up-grades, parts***, maintenance, & equipment, etc.

Every 12 months Mooney owners spend some $14M+/- on their aircraft insurance alone.

The Entire Mooney Marketplace Represents a Whopping $56-71M+/- per year being spent by Mooney owners on products & services like yours...!

*Note: FAA stats indicate approx. there are approx. 1-1,200+/- sales/transactions within the Mooney marketplace per year.
**Note: FAA stats indicate there are approx. 7,880+/- "all metal" M20 Mooneys in the U.S.
***Note: The huge bulk of the parts expenditures is on non-Mooney Factory parts & accesories as OEM Mooney replacement parts sales are reported to be approx. $3.5Million+/- annually.

Proper use of this information, can mean the difference between a company just doing "ok" catching what sales seem to naturally "come along", VS being an absolute market leader and run away success within the given target marketplace.
Note: While we have zeroed in on the Mooney Market largely within the U.S., most of this data can be extrapolated so as to be applied to the World Wide Mooney market via our huge web site.

What really separates the MOA Marketing Partner Program from all other forms of general aviation advertising is our mission to serve as a highly effective conduit between you and your target market clients.
It is this basic core mission facilitated by the intelligent effective merging of print and internet media for both commerce and promotion which makes us your most valuable source for effective niche marketing.

100% Mooney owner market penetration throughout the year via the magazine and

The exposure of a huge Web Site generating interest for all the existing, fresh or new owners, and even potential Mooney owners World Wide, and for that matter, for all of General Aviation!

Hot Links from our web site to yours or directly to an on-line order form for your products

Because MOA's trend setting web site truly provides outstanding, re-occurring services to our visitors via Fly-Guide, MOA's Classifieds, Fly-Guide Live Wx, MOA Chat On-Line, & Welcome Wings, etc, you are able to receive a high level of active general aviation market repetitive exposure not found through more traditional advertising channels!