A Quick Take On MOA's Web Site Stats
We utilize Web Trends Inc. to garner statistics on our web site and more
complete reports will be forthcoming. In addition, we can furnish more
detailed stats for you should you require. Please note that these stats are on MOA's
site which can be accessed by several URL's such as www.mooneyowners.com,
www.moapilot.com, and www.m20parts.com. While this page will be updated
and re-configured in the near future, as of 12/22/00 we have the following quick take
stats available:
| Date of Visitor Stats | Average Weekly "Hits" | Unique Visitors | Average Length of Visit |
| November 15-22 | 16,212 | 510 | 14 Minutes |
| December 3-9 | 23,712 | 753 | 13 Minutes |
| Monthy Averages | Average Monthly "Hits" | Monthly Average Of Unique
Visitors (Individuals) Who Visit Our Site |
Average Length Of Individual Visit |
| Monthy Averages | 89,312 | 2,812+/- | 14 Minutes Each Visit |
When analyzing these stats it is important for you to keep in mind the following:
The entire "market universe" concerning the Mooney marketplace world wide is something less than 10,000 and some 8,200+/- are thought to be U.S. owners.
The MOA Web Site is thought to be the busiest on the months our "open or free" magazine reaches every U.S. owner as we actively promote our site as a companion to our magazine. The trend of visitors is climbing steadily and we anticipate the average monthly visitors to be nearly and amazing 50% of all Mooney owners each month within 3-6 months.
November was a "closed" or "Members only" edition. December is an "open" month, hence its higher counts
It would appear that even on
"closed" or "members only" months, our web site is attracting approx.
1/4th of the total market universe per month or an average of some 2-3,000+
visitors who stay an average of approx. a 14 minutes each time they open our
site. We soon plan on offering "live" Accuweather
which we think will increase these visitor stats from active mooney pilots some 40% nearly
overnight!
When analyzing our visitor profiles, we find that a substantial number of visitors are "first time" or potential Mooney buyers. This is no surprise as we are perhaps the only owners organization aggressively targeting this lucrative market via advertising in popular publications like Trade-A-Plane and ASO On-Line encouraging prospective Mooney owners to visit our site and JOIN MOA prior to purchasing their Mooney. We feel this fact is vital to our advertisers and sponsors as it is this segment of visitors which spend approx. $15-21mil. per year on Mooney related goods and services, let alone new or used Mooneys themselves.
In Summary,  It is quite
possible MOA's 800+ page web site is THE most popular Mooney specific web site on
the Internet. We are constantly up-dating it and adding features which our viewers
suggest and which go to increasing its overall effectiveness and utility to our members as
well as our advertisers and sponsors. When accompanied with the fact our magazine reaches EVERY U.S. Mooney owner bi-monthly (and our members monthly), there is little doubt MOA's Marketing Partnership program is THE most cost effective marketing tool to reach 100% of the lucrative U.S. Mooney niche marketplace, while reaching a large portion of the world wide Mooney marketplace as well. |